Become a partner
Free for independent optician shops in Switzerland: directory listing, portrait, photos and customers who arrive with a reference code.
For independent optician shops in Switzerland
More visibility.Free. No strings attached.
Coole Brille makes independent optician shops more visible and brings customers to you with a reference code. You do not have to buy anything to take part.
- Freeall services
- No obligation to buyeven without an order
- No online priceswe do not sell online
- Your customersstay with you
What you get
Eight services for your shop
All free of charge, whether or not you order from us.
01Directory listingYour shop appears under “Opticians in your town” – with address, phone and directions.
02A portrait of your shopWe visit you, have a short conversation and tell your story on Coole Brille and our channels.
03Photos of your shopProfessional pictures of your shop and team – free to use on your website and channels.
04Monthly content packReady-made posts for Instagram and Facebook with your name: seasons, tips, trends.
05Google profile checkWe check your Google Business Profile: opening hours, photos, details.
06Local demand reportWhich shapes and colours people in your region look for on Coole Brille.
07Optician in focusA week or a month of featured presence – with a campaign page, posts and a poster.
08Shop-window QRA poster for your shop window: passers-by discover frames and ask you about them.
New series
Optician portrait
Every week we feature an independent optician shop: the people, the craft, the story. On coolebrille.ch, Instagram, Facebook and LinkedIn.
- A 20-minute conversation in your shop
- Photos of your shop and team that you keep
- You see and approve the text before publication
“Independent opticians are the best a town has for good vision and good style. People should see that.”
How it works
In three steps
Get listed
A short email or call is enough. We add your shop and show you the listing before it goes live.
Become visible
Your shop appears in the directory – with portrait, photos and campaigns if you wish.
Welcome customers
Customers come with a reference code. You request a model from us in one minute by QR code or via the request form .
To be clear
Who is behind Coole Brille
Coole Brille is run by experienced opticians – with a background in optical retail and know-how in marketing and communication. If your customers ask for a model from the collection, we make it available to you. Our services for your shop are free all the same – whether you order from us or not.
Frequently asked questions
What does it cost?
Nothing. All services on this page are free of charge.
Do I have to stock or buy brands from Coole Brille?
No. Listing, portrait, photos and content come with no obligation to buy.
Does Coole Brille sell online?
No. There is no online shop and there are no prices. Advice and purchase take place in your shop.
What data do you show?
Only business details such as name, address, phone and opening hours. You can have your listing changed or deleted at any time.
How do my customers ask for a model?
Every frame has a reference code, for example P03. Your customers show it as a code, photo or QR code. You scan the QR code, the form opens with the code – done.
Shall we talk?
Team Coole Brille · +41 78 260 91 86 · info@coolebrille.ch
❤️ Together we strengthen independent optical retail in Switzerland.