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Try on the whole collection in Zurich: at Alpenglühn Optik AG on Rüdenplatz · 10–30 November →

Coole Brille · Switzerland

Special frames.At your local optician.

Discover selected frames, note the code and show it to your independent optician. They request the model from us – and we make it available to them.

Discover the collectionFor optician shops
Glasses P03, oval, red
P03Oval · Red, pink gradient lensesView
Glasses P01, oval, crystal gold
P01Oval · Crystal gold, blue gradient lensesView
Glasses P05, pentagon, aqua
P05Pentagon · Aqua, burgundy lensesView
Glasses P02, oval, crystal pink
P02Oval · Crystal pink, pink lensesView
Glasses P04, oval, sparkling black
P04Oval · Sparkling black, gold lensesView
  • Freefor optician shops
  • No online shopBuy at your local optician
  • Independentowner-run specialist shops
  • Reference codeevery frame, e.g. P03

Our mission

Coole Brille – the Swiss platform supporting independent optician shops.

We make local optician shops more visible, spark enthusiasm for special eyewear frames and bring people together with their local optician.

❤️ Together we strengthen independent optical retail in Switzerland.

New in the collection

The collection

Sculptural acetate frames – chosen because they stand out. Each one has a reference code for your optician.

View all frames
NEW
Glasses P01, oval, crystal gold
P01Oval · Crystal gold
 NEW
Glasses P02, oval, crystal pink
P02Oval · Crystal pink
 NEW
Glasses P03, oval, red
P03Oval · Red
 NEW
Glasses P04, oval, sparkling black
P04Oval · Sparkling black
 NEW
Glasses P05, pentagon, aqua
P05Pentagon · Aqua

For people who wear glasses

How it works

  1. Discover

    Browse the collection and find your favourite frame.

  2. Note the code

    Every frame has a reference code. Save the photo with the code or collect favourites in your wish list.

    P03

  3. Show it to your optician

    Show the code to your local independent optician. They request the model from us – and we make it available to them.

Inspiration

More inspiration

Find your local optician.

Independent specialist shops taking part in Coole Brille – with address, phone and directions.

View partner opticians

For opticians

Your shop, more visible.

Coole Brille is made for independent optician shops in Switzerland – free of charge. Your customers discover special frames with us and bring them to you.

Become a partner for freeRequest a model
View partner opticians →
  • Listed for freeAs a partner optician, you appear on Coole Brille with your address, phone and directions.
  • Customers with a codeYour customers bring a reference code. You see straight away which model they mean.
  • Request a modelUse the “For opticians” form to request the model from us – and we make it available to you.
  • Special framesSculptural glasses that stand out and get people talking.
1Send a request

Fill in the short form on “For opticians”.

2Get listed

We list your shop as a partner optician, free of charge.

3Welcome customers

Customers arrive with a code – you request the model from us.

Frequently asked questions

What does a partner optician listing cost?

Nothing. Coole Brille is a free platform for independent optician shops in Switzerland.

How do customers find me?

Customers discover a frame on Coole Brille, note the reference code and show it at your shop – as a code, photo or QR code.

How do I get the model?

You request the model from us using the “For opticians” form and the reference code. We make it available to you.

Is there an online shop?

No. Coole Brille does not sell online – advice and purchase take place in your shop.

❤️ Support your independent local optician!