Zurich – the whole PALOCERAS collection at Alpenglühn

From 10 to 30 November 2026 the whole PALOCERAS collection is available to try on at Alpenglühn Optik AG on Rüdenplatz in Zurich.

PALOCERAS frame in black with glitter, photographed in water
Detail: half a PALOCERAS frame with a gold lens
Zurich · Rüdenplatz

Half revealed.

Scroll – and see it all
10–30 November · Alpenglühn Optik AG

Three weeks.The whole collection to try on.

Coole Brille × Alpenglühn Optik AG on Rüdenplatz

Three weeks live in Zurich.The whole PALOCERAS collection to try on.

10 – 30 November 2026Alpenglühn Optik AG on Rüdenplatz · Nägelihof 1 · 8001 ZürichTue–Fri 9.30am–6pm · Sat 9.30am–4.30pm
Get directionsCallView the collection
PALOCERAS campaign image: sunglasses in olive green
PALOCERAS · Zurich · 10–30 November
Sculptural frames. The whole collection – three weeks in Zurich.

The show

Up close

A taste of what awaits you at Alpenglühn – sunglasses and optical frames in many colours.

PALOCERAS frame pink, sunglasses · oval
PinkSunglasses · Oval
PALOCERAS frame red, sunglasses · oval
RedSunglasses · Oval
PALOCERAS frame black, optical frame · oval
BlackOptical frame · Oval
PALOCERAS frame pink, side view
PinkSide view
PALOCERAS frame sand, optical frame · oval
SandOptical frame · Oval
PALOCERAS frame red, side view
RedSide view

Campaign

Two characters

PALOCERAS frame in cream with blue lenses
Cream · Sunglasses · Blue
PALOCERAS campaign: round frame in violet with glitter
Violet with glitter · round

Try them on in person

The collection

Until the end of November, the whole PALOCERAS collection is at Alpenglühn Optik AG on Rüdenplatz – in the heart of Zurich’s old town. Plus models you cannot see online yet. Note your favourite – with its reference code.

View all frames
Glasses P01, oval, crystal gold
P01Oval · Crystal gold
Glasses P02, oval, crystal pink
P02Oval · Crystal pink
Glasses P03, oval, red
P03Oval · Red
Glasses P04, oval, sparkling black
P04Oval · Sparkling black
Glasses P05, pentagon, aqua
P05Pentagon · Aqua

How it works

  1. Drop by

    Drop by until 30 November during opening hours – Tuesday to Saturday.

  2. Try on

    Try on the frames at your leisure and get personal advice.

  3. Note the code

    No time? Note the reference code, for example P03, and ask your optician about it later.

Missed it?

No problem: every frame stays available via its reference code. Show the code to your local independent optician – they request the model from us.

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